Passion Over Profits (POP) Review

In this article, I'll go over Passion Over Profits and my in-depth look at selling Master Resell Rights (MRR) products. POP isn't just a typical Master Resell Rights product. There's so much to it that I'll discuss so that you can make an educated decision on whether it's a good fit for you or not.

To give you a clue, it's MRR + MRR. That means you can earn monthly recurring revenue in addition to master resell rights profits. More on that soon.
Have you ever heard that phrase "turn your passion into profit"? Many aspiring entrepreneurs dream of building businesses around their interests and skills. But transforming what you love into sustainable income is often easier said than done.
What if there was a business model claiming to help you profit from passion in the digital era? Would it truly live up to the hype?
Enter Passion Over Profits, a course created by digital marketing group The Wealth Warriors. It centers around something called Master Resell Rights (MRR). On paper, this MRR model seems like a lucrative opportunity for aspiring online business owners.
But does reality match the promising pitch?
I've done deep research into Passion Over Profits, MRR, and alternatives to paint the full picture. While compelling, this business approach has pros and cons to weigh before proceeding or pivoting elsewhere.

The People and Promise Behind Passion Over Profits

Daniel Chou and Nathan Bockers lead The Wealth Warriors team behind Passion Over Profits. Their backgrounds may resonate if you want to turn online efforts into income.
Chou struggled with debt despite working long hours. Unemployment and the financial stress of family health issues pushed him to explore ways to thrive online instead of barely survive. He now leads multiple seven-figure digital businesses.
Bockers felt dissatisfied with long trucking industry days keeping him from family. He made the leap into online income generation as well, eventually finding his groove via affiliate marketing.
Their journey fuels the core promise of Passion Over Profits: With the right systems, you can profit handsomely doing what you love in the digital space on your own terms without conventional career sacrifices.
The course aims to jumpstart your path to prosperity through a hot online business model. Which leads us to...

Defining Master Resell Rights (MRR)

MRR stands for Master Resell Rights. This concept allows someone to legally and ethically resell digital products they purchased themselves and keep 100% of profits.
For example, Katy buys a high-quality health and wellness program with MRR rights for $500. She can now market and sell unlimited personal copies of that program online for $300 per person and pocket the full $300 per purchase.
In the case of POP, you buy it for $1000, and you pocket $1000 (minus any transaction fees).
POP also has the ability to do split payments in the United States if you qualify with Klarna or Afterpay (ie. 4 to 12-part payment plans).
MRR differs from traditional reselling, where profits get split with original creators. With MRR, you become the seller and controller for your copy-base.
This allows rapid scaling and revenue growth not possible with lower profit margins from splits with vendors:
Affiliate Sales Comparison

MRR shifts the earning possibilities substantially higher through greater profit control. But you need access to high-value products packaged with MRR rights first.
This is precisely what Passion Over Profits aims to offer aspiring digital marketers and online business builders.

Inside Passion Over Profits: Course Structure

The Passion Over Profits course gives you immediate access to detailed training products ready for resale under their MRR structure.
Key contents covered include:

Course Modules

• Foundations of high-ticket affiliate marketing
• Crafting high-converting sales funnels
• Paid ads mastery
• Advanced Facebook, TikTok, and Instagram marketing
• Optimizing sales pages and checkout processes
• Automating administrative tasks
• How to sell through DMs (direct messaging on social media)

How to Use Software Tools

• Set up your shop
• Email automations
• Landing page templates
• Sales copy

Coaching Access

• 12-months of premium Elite Income Empire coaching and mentoring
• Active online community access. It's hosted on the Skool platform and it rocks!

This robust package aims to provide all the assets and guidance needed to effectively market and sell their MRR products at your pace and pricing.
As a POP member, you can also earn commissions through the promotions of their Elite Income Empire coaching program, which is $97/month.
By promoting POP, you keep 100% of the MRR profits on copies you sell, creating a lucrative opportunity...if executed properly.
So what does it take to actually generate wins with this business model?

Effort and Skills Required For MRR Success

An underlying premise of MRR is achieving higher profit margins on products you sell. But remember:
You only earn money if people actually buy copies from you.
So while this business model unlocks higher profit potential, it still requires real effort and skill to drive the sales enabling you to realize returns.
You get 100% profits if you make sales. The income doesn't materialize from nowhere.
With Passion Over Profits, you gain access to turnkey products and guidance for running the MRR business model...but you have to put in the work.
This is not a 100% passive income set-and-forget system.
I call it "semi-passive" income.
Tasks you need competence and commitment to handle include:

• Marketing: Creating content to attract your audience and drive them to your funnel
• Funnel building: Structuring sales flow from intrigue to offer to checkout
• Ad creation: Running paid campaigns (Google, Facebook) to boost visibility (optional, as they provide many organic strategies that don't require paid ads)
• Automation: Setting up CRM, email, and administrative processes
• Analytics: Tracking key metrics to optimize conversions and profits

MRR simplifies some business model complexities but still demands real dedication. Before buying any online course promising straightforward wins, pragmatically assess your willingness to learn and apply across the skills driving results.
The profits possibility absolutely exists with Passion Over Profits but requires diligent effort to unlock. Building sustainable income online through any business model involves strategy plus commitment.

Evaluating Passion Over Profits: Core Pros and Cons

The appeal of MRR is simple at its foundation: Buy products wholesale cost, profit by marking up your resold copies.
In practice, operating an MRR business has more nuance as with any entrepreneurial endeavor. Let's break down core upsides and downsides of the model Passion Over Profits conveys.

Key Pros

• Access to proven high-value digital products to resell
• 100% profit margins on copies you sell
• Coaching and community for knowledge building
• Flexible model allowing part-time starts
• Low overhead outside product purchase costs

Key Cons

• No control protecting your copy-base from competition. However, you can take your learnings from POP to create your own courses and have more control.
• Risk of market saturation as MRR popularity grows
• No true "passive income" hands-off money
• Large groups dilute community quality
• You must buy the course before eligible to profit

Deciding if the pros outweigh cons depends hugely on your personal goals and risk appetite. Later, we'll compare other leading online business models.
For now, recognize that while rewarding, MRR has limitations and challenges counterbalancing its perks. Using Passion Over Profits as your entrypoint enables leveraging proven assets and guidance to smoothen and accelerate getting started. But ultimate success hinges on you.

Succeeding with Passion Over Profits: Concluding Thoughts

Passion Over Profits offers real potential to profit by acquiring and reselling valuable products online. However, its MRR model should not get confused with passive income or hands-off systems.
This is a real business promising real rewards through committed digital commerce effort.
If you set realistic expectations around the workflow and learn critical competencies like marketing, funnel optimization, and automation, strong income flows do materialize.
But hoping this system directly provides easy passive profits without effort will lead to disappointment. Fully recognize what it takes to excel before proceeding.
That said, Passion Over Profits does simplify starting through its access to well-crafted products, community, and coaching. For the properly motivated and reasonable about workload, it can form a lucrative launchpad.

Alternatives to Consider

MRR sits on the complex end of business model options for aspiring digital entrepreneurs. Simpler money-making blueprints do exist. Let's compare pros and cons to Passion Over Profits:
Affiliate Marketing
Website owners pay you commission for referred sales
Pros

• Ultra-low barrier to get started
• Totally free to join affiliate programs
• Hands-off: Cash out without handling products, buyers

Cons

• Lower profit margins (typically under 15% for ecommerce goods, and 50-75% for digital products)
• Income relies on continued traffic to affiliate content

Amazon FBA
Sell physical products on Amazon Marketplace
Pros

• Leverages Amazon's massive platform
• Automation possible for inventory and shipping
• Synergizes with affiliate sites

Cons

• Need upfront capital to order inventory
• Storage fees for unsold units
• Strict metrics and compliance rules

Depending on preferences, easier and more scalable options than buying into MRR may exist to profit online working from home. Do thorough research before investing cash into any business model or program.
For me, I highly recommend this program as it's a great way to learn digital marketing, and you get access to a community of experts.

The digital commerce landscape keeps expanding with exciting new ways to leverage technology earning income. Make sure your risk tolerance and effort planning map well onto the models you engage.

What resonated about this exploration of Passion Over Profits, MRRs, and online business contrasts? What else would help decide next steps or pivot to models that may fit better?

Frequently Asked Questions

Do you offer payment plans?

A: Yes. You can apply through Klarna and Afterpay in the United States. With Afterpay, it's possible to have a payment plan split between 4, 6, and 12 months if you qualify.

What if I can't afford POP? What other options do I have?

A: You can grab Passion Traffic Secrets ($500) or Zero to Profits ($100). These are bundles based on some of the pre-existing courses in POP. Both of these are MRR and they are also provided as part of the full POP program.

Can I upgrade from Passion Traffic Secrets or Zero to Profits to the full blown Passion Over Profits program?

A: Only if you purchase it from a reseller like myself. The owners don't offer this beneift directly. The benefit is that you only pay the difference. So if you pay $500 for Passion Traffic Secrets, you only have to pay an additoinal $500 to upgrade to POP. Just contact me if you're interested.

How does this compare to other MRR programs?

A: If you're interested in promoting high ticket affiliate marketing programs and/or POP, this is the program to go with. If you've seen my store, I offer most of the top MRR programs on this planet and understand the key differences. Since you're here, I'm assuming you're digging content from Daniel and Nathan. I do to, and that's why I decided to grab this package. They've learned affiliate marketing from some of the top coaches, and you'll get their knowledge from Passion Over Profits.

Do you offer any POP bonuses?

A: Yes. If you decide to grab Passion Over Profits ($1000), Passion Traffic Secrets ($500), or Zero to Profits ($100) here, you'll also be able to tap into my knowledge and coaching as well. I also provide a rebate for up to 200 clicks from one of my top solo ad providers.